.jpg?width=500&height=500&ext=.jpg "Black wall and stairs with white framing, white coat hanger with black coat and tan bag")
Black Flame sets itself apart.
The color brings depth, confidence and a spark of limitless possibilities, while sheilding our inner sanctuaries from distress, and enveloping power and prestige in an air of mystery. It has a capacity to create an elegant atmosphere, steeped in comfort and privacy. Black Flame PPG1043-7 was named Color of the Year as part of our Core/Relation color trend.
Depth, Confidence and Spark
“Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Dee Schlotter, PPG senior color marketing manager. “It’s a fantastic blend of black and indigo, two classic hues."
Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.
Somber and Rebellious
From a consumer and cultural standpoint, black represents our collective somber mood and an anti-establishment rebelliousness that consumers, both liberal and conservative alike, now see themselves a part of.
“Black is often referred to as the absence of color, but it also signifies a rebirth," Schlotter said. "It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger."
Our societal craving for privacy is the catalyst to being tracked by technology, overworked and pressured to overshare via social media. PPG’s research shows some consumers want to balance this social obligation by hiding portions of their personal life from the public eye, which are reflected in their home décor and paint color preferences.
Ends and Beginnings
Black is essential for any other color to vary in depth and hue, it is the hallmark of the inevitable ends and new beginnings.
To try Black Flame on your walls, use PPG’s online virtual room painter tool before visiting a paint store or lifting a brush. The tool offers advanced technology to apply any color to an uploaded photo of your own space, browse designer color collections and more.
