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Designed glass cup with decorative object on right around gold and brown wooden colored objects with colored text "in the KNOW" on top

Paint Color Trend: In the Know

Colors that place an emphasis on knowledge

Designed glass cup with decorative object on right around gold and brown wooden colored objects with colored text "in the KNOW" on top

Paint Color Trend: In the Know

Blending classic and modern to arrive at paint colors that ground futuristic deeper browns with shots of big, saturated colors.

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Knowledge, reflection and innovation

With an emphasis on knowledge, reflection and innovation, this theme represents consumers who are eager to change society while contributing to a future that is better than the past.

Joining technology and earthliness

The palette acknowledges the convergence of technology and earthliness by featuring raw, natural hues like Cinnamon Spice and Brown Clay, as well as organic, oxidized blue-greens like Celestial Blue and Summer Breeze.


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