Generation Z (Gen Z) is generally defined as those who were born between 1997 and 2009. They are true digital natives known for their entrepreneurial spirit, social activism, and desire for authenticity. They value diversity, inclusivity, and are often seen as trendsetters in areas such as fashion, music, and technology. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Gen Z.
Retro Revival
These colors evoke a sense of nostalgia, reminiscent of past eras and vintage aesthetics that Gen Z finds intriguing and captivating. Additionally, these hues establish a strong connection to nature, aligning with Gen Z's deep-rooted desire for authenticity and sustainability.
Digital Chic
These vibrant colors perfectly resonate with Gen Z's modern aesthetic and their affinity for digital and fashion influences. The brighter hues bring a sense of playfulness and youthful energy, reflecting Gen Z's desire for self-expression and creativity.
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Gen Z Palette Examples
These thoughtfully curated Generation Z color palettes have found diverse applications across various industries, for instance, in the retail sector, retailers are increasingly incorporating these palettes into store designs to create immersive experiences that appeal to Gen Z's desire for authenticity and personal connection. In the realm of hospitality, these colors are being utilized to craft unique atmospheres in hotels and cafes, environments that Gen Z can engage with socially and photograph for their vibrant social media landscapes. By integrating these palettes, designers can effectively cater to Gen Z's distinctive tastes.
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